AN   EXECUTIVE   SUMMARY

Josephine is a brand name under which many children’s products fall.  All products are for children and must be of the following:-
 
  Excellent Quality Educational
  Entertaining Spiritually Uplifting
  Interactive Affordable
  Original Interesting
 

To date the products that fall under the Josephine brand name are:-
 
  • Six children’s musical albums – Recorded and released independently.
  • The Adventures of Goggles the Goose –

Hooray For Goggles! – story time book published by Pan Mac Millan (RSA)
 
Josephine‘s catch phrase is …. YOU   ARE   SPECIAL! 

Josephine ‘s ultimate goal is to make children feel good about themselves – improve their self esteem and to build the children’s confidence to be all they can be.

 

Josephine is not only the brand name but is also the person who is the founder of the company.  She is a mature woman (mid 30s) who has a special connection with children.  Josephine is a singer, author and story teller.  Goggles is Josephine’s special friend and she is the link between Goggles and the children. 
 

 

Josephine’s ultimate goal is to give the children an important message (ie. Morals and manners) through singing, dancing, story telling and most importantly fun and laughter. 
Goggles is part of the humour whilst Josephine teaches the message.  Sometimes the message  is trying to put across can be intense (ie. Stranger Danger) so the humour helps balance this.  It is imperative that Josephine never ‘speaks down’ to the children.  She is an excellent communicator.


 

Together  Josephine  &   Googles are a unique and powerful team and believe they can make a difference to children’s lives.